For Product Manufacturers & Building Material Suppliers

Get specified on the next big project.

SpecFlow finds active construction projects matched to your product catalog, identifies the decision-makers, and sends personalized outreach that gets your reps in the door, at a fraction of what legacy platforms charge.

Book a Strategy Call

We'll find the best projects for your product and the exact specifiers to talk to.

Enter your website and we'll send you 5 matched projects and decision-makers, for free.

No credit card. No commitment. Results in your inbox.

Products we help sell

Concrete Epoxy Coatings Structural Steel Fiber Optic Cable Waterproofing HVAC Systems Rebar Glass & Glazing Insulation Roofing Membranes Fire Protection Acoustical Panels Concrete Epoxy Coatings Structural Steel Fiber Optic Cable Waterproofing HVAC Systems Rebar Glass & Glazing Insulation Roofing Membranes Fire Protection Acoustical Panels

Why overpay for old-school construction intelligence software?

ConstructConnect

Dodge Construction Network

Crazy expensive

Paywalls for every new region added

Just data, you're no closer to revenue

Mainly public projects

SpecFlow

90% cheaper

All of North America included

Sales campaigns run automatically

Includes public and private projects

How It Works

Four steps from signup to
closing deals.

No training. No seat minimums. No six-month implementation.

Step 1

We scrape the web for you

Point us at your website. SpecFlow crawls your product catalog, technical data sheets, and project references to build a deep profile of what you sell and who buys it.

Step 2

We understand what you want

Our AI learns your ideal project types, geographies, deal sizes, and buyer personas. You set the targeting profile once and we refine it as you work.

Step 3

We match you to projects & firms

Every day, SpecFlow scores active construction projects against your profile and surfaces the ones worth chasing, ranked by fit, with decision-makers identified.

Step 4

We run personalized outreach

SpecFlow generates tailored email campaigns for each prospect, referencing their active projects, spec history, and why your product fits. Your reps just hit send.

Personalized Briefs

Every rep gets a data room.
Every prospect gets a reason to respond.

SpecFlow auto-personalizes partnership briefs for each prospect — showing exactly why your product fits their portfolio.

Auto-personalized

Every brief is generated from the prospect's active projects, spec history, and your product catalog. Your reps just review and send.

Enriched contacts

Verified emails found for each key decision-maker. Sent at scale, automatically. No manual research required.

Activity tracking

See when prospects open your briefs, which sections they read, and what's resonating, so your reps know exactly when to follow up.

Acme Coatings × Perkins Eastman

Brief: Acme Coatings × Perkins Eastman

Hi Sarah,

Great to connect with you. We've worked with Robertson Engineering in the past on similar projects, and I see you have an exciting new data center project coming up in Newark.

I wanted you to know that our concrete coatings are perfect for these applications. We actually supplied coatings on a similar facility last year.

Check out the case study →

I've also attached our product catalog and spec sheets if you'd like to learn more. Happy to discuss over the phone anytime.

Best,

Dave Morrison

Field Sales Rep, Acme Coatings

+1 (617) 555-0142

Your Daily Pipeline

See every opportunity
that matters to you.

A ranked, live view of construction projects matched to your product catalog. No more cold calls into the void.

Matched Projects

New This Week

$182M

Pipeline Value

Project	Fit	Phase	Value	Signals
Boston Medical Center — West Tower Expansion Stantec Architects	97	Schematic	$42M	Spec HistoryHealthcare
Hudson Yards — Block 7 Mixed Use Gensler NYC	94	CD	$67M	Active BidResidential
Logan Airport — Terminal E Renovation HOK Global	88	Bidding	$31M	Gov / PublicAviation
Yale Science Building — Lab Wing Payette Associates	85	Schematic	$28M	Higher EdLab/Clean
Newark Liberty — Concourse Flooring Package SOM	72	Construction	$14M	Competitor

Our Story

Built by someone who lived it.

I grew up around Niagara Protective Coatings, my family's epoxy and industrial coatings business. I watched our reps spend entire weeks cold-calling architects, manually searching bid boards, and guessing which projects might need our products.

The tools that existed (ConstructConnect, Dodge) cost a fortune and still required hours of filtering to find anything relevant. Most of the leads were garbage. The good ones came from word of mouth, which doesn't scale.

So I built SpecFlow to do what I wished existed: a system that actually understands what a supplier sells, finds the right projects automatically, and gets reps in front of decision-makers before the concrete pours.

Niagara Protective Coatings

Our first customer and proving ground. SpecFlow was built in the field — tested on real spec chases, real architect relationships, and real revenue targets. Everything in this product exists because NPC needed it.

My grandfather starting our family business, 1957

A chemical engineer with a simple idea: build coatings that outlast the buildings they protect. Three generations later, NPC is still family-owned and still mixing in Niagara Falls.

Stop chasing.
Start closing.

Book a 30-minute call with our team. We'll review your product catalog, show you live matched projects in your territory, and have you set up the same day.

Book Your Call

No commitment. No credit card. Just a conversation.